Sending bulk sms messages through mobiles have many problems, they are not cost effective, typing messages on mobile is time consuming process, selecting recipient is also difficult. Since they are targeting a large volume of people, hence they need a software that can send sms to many people. They require a tool which is able to send messages in bulk and in this way help them to promote their product and save their costs and time.
Bulk SMS is sending or receiving messages in large volume i.e. sms in bulk. The benefit of bulk sms messaging is that one single sms can be sent to a group in a single shot and in very short time (in minutes only). Due to its low cost, the trend of bulk sms messaging in India is increasing. There are some services available which allow sending free sms in India. These services also offer group sms services in which a single message can be sent to a group at a time.