Festive season is here and a great opportunity to reconnect with your customers and clients. You can plan out effective marketing strategies during festivals that will help you in making a better connection with your customers and increase your sale.
Today there are many ways to market product or service. One of the best, high ROI, cost-effective, instant and targeted marketing platform is SMS Marketing.
Proper Bulk SMS campaign can increase sale upto 200% in just a couple of days during the festivals. Many popular Brands use bulk SMS for marketing their products or services.
Here are the few tips on how you can use Bulk SMS this festive season to increase sale:
Welcome New Customers: Sending an SMS to welcome a new customer is an effective way of showing interest and contributes to a high level of customer service. More particularly, if a customer has signed up to an online newsletter or opted in to a SMS marketing list, it’s good practice to let them know that their details have been received and their interest in the company is appreciated.
Discount Offers: 97% text messages are opened within minutes. 42% of shoppers say sales and discounts are the most important factor for festive shopping and they prefer SMS over emails.
Mobile Coupon Redemption: Coupons delivered via SMS have redemption rates 10 times higher than the printed coupons.
Send Festival Greeting SMS: Festive season is the time when usually people willing to do shopping and sending the festive greeting SMS at this time will surely bring customers to your shop again.
Using links to promote your online presence: You can incorporate links in SMS messages to encourage the customer to look at your site and view seasonal promotions, new products and blogs. Smartphone capabilities can effectively ensure that customers are simply a text and a click away from viewing your site.
Order confirmations and delivery updates: Contacting customers with an SMS text to let them know that their order has been received is another significant way of providing exemplary customer service. In addition, it’s helpful for customers to know the status of their order, estimated delivery times and when their package is on the way.
The list is endless and don’t forget, people like to receive text messages, make your customers Happy!! Mobile Marketing offers significantly more targeted reach communicating with customers who want to hear from you while also offering a higher return on investment than any other form of marketing.
SMS Marketing engage your customer directly, at a personal level, and can direct them straight to your business. It is important to take advantage of SMS marketing this festival season.